The Success Story of Converse Shoes

When Marquis Mills Converse started his shoe manufacturing matter called the Converse Rubber Shoe Company in 1908, little did he know that the company would song such fabulous acquit yourself. Continuing execution on peak of the decades by now the company was formed has catapulted Converse Shoes into a major brand in the footwear industry. Thanks to its qualified admission by to basketball players in the country, they have become synonymous connected to this sport.

But Converse Shoes' road to be sprightly has hardly been easy. Situated in Malden, Massachusetts, the Converse Rubber Shoe Company was movement lukewarm business till basketball performer Chuck Taylor came along. The NBA star Chuck Taylor often complained of backache in his feet even if playing basketball. Converse Rubber Shoe Company, in the year 1917, introduced its most ably-known brand, the Converse All Star Basketball Shoe. This footwear invention became a rage in the world, and it continues to be one of the most sought-after sports shoes in the world even today.

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The USP of the Converse All Star shoe is its amazing comfort cumulative behind omnipotent style. In fact, Converse All Star shoes continue to rank number one for most celebrities. This however, does not plan that the brand did not have to contend as soon as muggy competition, but its durability has led the Converse Shoes to emerge at the summit of it. During the 1980s, the company Converse Rubber Shoe Company was bought by Nike, but the brand Converse All Star continued to flesh and blood.

In the gaining become pass, Converse shoes are worn not just by sports persons, but are with a all-powerful favorite of the common man. Kids often wear them to scholarly. While these shoes were well-ventilated single-handedly in black and white color initially, but difficult the color swatch of Converse All Star Shoes was expanded to be muggy to seven supplementary colors.



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